Saturday, October 31, 2009

Lexus Ad with Isabel and Ruben Toledo

In the latest issue of Vogue, there is a new advertisement from the Lexus "Something Better" campaign and features drawings by Ruben and Isabel Toledo. Ruben, an artist, and Isabel, a fashion designer, also happen to be a married couple. The ad is intended to show how Lexus delivers the "possibilities of tomorrow," and reveals that "the car of the future is now a reality." Isabel and Ruben were asked to create their own idea of what "someday" would look like in their field.
Ruben's fashion illustrations have appeared in magazines such as Harper's Bazaar, Details, Paper and the New York Times. He has also written and illustrated several books. Born in Cuba in 1961, Ruben's illustrations have been described as "surreal and witty."

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